Preaching God's word

Page 142 in Give Praise to God, it caught my attention when I read the quote of John Reed how he states "the reading of the Word of God ought to be an event" I never thought of it in that way I always looked at reading the Bible while the sermon was to only prove what the pastor based his message on. It goes on to say that it should grab the congregations attention. It is just so different to think of it that way. Reading the Word should cause the congregation to be engaged with the pastors message, because it is God's word and it is Him talking to us. Why do some preachers not make that clear? Some just read the scripture and then go on with what they had planned to talk about and hardly go back to the passage that they based their message on. They should keep going back to the passage during their message by relating it to the Word.